5 Ethical Commitments From Fashion Brands You Need To Know About
Who doesn’t enjoy a bit of pre-cruise shopping? This guest post by Wayne Thomas gives you a few things to consider if you want to make ethical choices.
Ethical concerns are becoming an integral part of the way fashion retailers do business. As more information comes to light about the negative impact fast fashion has on the environment and those who work in the industry, consumers are driving demand for ethical commitments from the brands they know and love.
From raising money to fund causes they care about to addressing human rights issues in the manufacture of their products, we are asking more than ever of the world’s biggest producers and retailers. In this post, we look at five ethical commitments from brands you need to know about.
One of the simplest ways brands can commit to a more ethical way of working is by raising money for causes their customers believe in. Did you know that high-street giant Debenhams has a £1 million fundraising target each year? This is alongside the many other steps Debenhams have taken in recent years to make their operations more ethical.
Reduction In Landfill
￼Much of what we buy and wear ends up in landfill. It is a sad byproduct of our throwaway culture, but one which brands are now starting to address. Clothing brand Nobody’s child have committed to reducing landfill as much as possible. They only manufacture their collections in small runs, reuse fabric where possible and donate any excess fabric to local colleges. Also, at & Other Stories, Monki, and other H&M Group brands, customers are able to recycle old textiles in store and receive discounts and incentives.
Ban On Animal Testing And Use
Some of the biggest brands have now committed to banning animal testing, fur (including feathers) and angora in all of their productions. Big names which have recently committed to stopping the use of angora wool include Gucci, Calvin Klein, Gap and Ralph Lauren.
This is not only reserved for the fashion space, but in the beauty industry too. There has been a significant increase in the number of vegan and cruelty free brands on the market which has forced even the biggest beauty houses to consider their animal testing practices and the ingredients they use in their products.
It is not just the goods themselves, but the production and disposal of packaging that is causing major disruption to the environment. You may have already noticed how much excess packaging comes with your favourite parcels, but did you know many brands are now taking measures to reduce the packaging used? For example, the cult skincare brand Glossier now allow you to decline their signature pink ziplock and sticker pack to reduce the carbon footprint of their packaging.
￼Sustainable Supply Chains
Ethical concerns go further than the store you buy from. Brands are now committing to ensuring that their ethical commitments extend through to manufacture and sourcing of materials. According to charity The Chain, who monitor supply chain practices, Adidas, Lululemon and Primark are leading the way when it comes to rectifying human rights issues, listening to the voices of workers and overall monitoring of supply chain practices. For example, Adidas has long-term relationships with most of its suppliers.
What commitments do you like to see from your favourite brands? Let us know.
Here are some of our favourites;
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