Stacy Shaw – Virgin Voyages VP Business Development




“I do work pretty hard.

It’s just that I don’t usually notice because I’m having a good time.” Stacy Shaw

Stacy Shaw is the Vice President of Sales and Business Development for Virgin Voyages, based in Fort Lauderdale, Florida. When Stacy and I met at the #Shiptease event in Genoa last year, I asked if she would answer some questions for my Cruise People series. Thankfully she agreed, so lets find out more about Stacy Shaw.

How did you come to work in the Cruise Industry and what was your first job?

After grad school, I moved from West Virginia to Florida… I was pretty tired of winter weather and wanted to be near my sister. We had been prepped by the Dean of Business & Economics, that it may take time to find a job. So I reached out to a recruiter as soon as I arrived, with the idea that I would wait tables for a while and enjoy some down time.

He sent me for an interview right away for an Accounting position that happened to be at a cruise line. I didn’t intend to start working in a office so quickly but it sounded pretty glamorous (the cruise line part), so I changed my plans. I lasted in that particular job for about six months before I got a little bored (sorry, Accountants) but it was the start to what would become a 23-year (and counting) career in travel and hospitality.

If you could have chosen anything else as a career what would it be?

I love animals so if I was better at science, I might have been a veterinarian. I always knew I would work in some sort of business, I just didn’t know what. Before I started in this industry, I had traveled to five states … never once out of my time zone.

I’ve now visited many states in all US times zones and more than 65 countries. I have found the education that comes from learning about other people and cultures invaluable and I think it made me a better person. I’m very happy with how things worked out!

Stacy Shaw with Boy George at the Virgin Voyages Shiptease
Stacy with Boy George at the Virgin Voyages Shiptease

What makes Virgin Voyages stand out from other cruises?

People often ask which cruise line we will be most like and I find it impossible to answer that question. Our goal is to be unlike any other … to create a new category and be the only one in it. We’ve looked more to cool, hip hotel and land experiences for inspiration, so I think you’ll find it very easy to see what makes us stand out … when we can talk about that.

As VP of Sales and Business Development for Virgin Voyages, what is an average day like for you?

We’re a start-up so every day is pretty busy and very different. I try to learn something about Virgin or the other Virgin companies however and whenever I can. We have some great resources in the company who have worked for other Virgin brands, so I’m like a sponge around them. For now, we’ve been putting a strong foundation in place.

So I’ve been working on things like sales and distribution strategy, org charts and operating budgets … thinking about how we can be irresistible to our partners! I’ve also been working on finding a rock star leadership team in sales so there’s been a lot of Skype calls and interviews. We’re so fortunate to have a lot of interest when we post our gigs and we’re very focused on finding the perfect fit for every role.

What was your last holiday?

I tend to do more mini-holidays or weekend getaways than long vacations. I love exploring new places, most recently I went to Nashville for the weekend. It was great … the food, the nightlife, the music, the service, the people … I can’t wait until Virgin Hotels Nashville opens. I’m definitely going back.

I also did my first river cruise last year over New Years with a group of friends and loved that. Prague to Budapest on the Danube with AMA Waterways. We visited four countries that I hadn’t been to before (Czech Republic, Hungary, Germany and Austria) … all amazing. I would like to do another river cruise to the wine regions in France. And I love going to Spain any chance I get.

Have you got your next holiday booked and what/where is it?

I do. I’m going on a safari in South Africa with the same group of friends this summer. We’ll also spend a few days in Cape Town and visit some beautiful wineries. I did a safari in Kenya years ago but it was a site inspection with clients. Still, it was one of the most incredible trips I’ve ever taken but I’m very excited to do it again with people I love. That will be really special and a lot of fun.

Stacy Shaw Virgin Voyages Shiptease with Cruise Planners and ICE
Stacy hosts VIP Travel Partners at the Keel Laying Ceremony in Genoa.

Your job role must require organisation, focus and a lot of energy? Do you have any lifestyle / personal management tips you can give us?

I feel very lucky to be in an industry that I love and working for Virgin is a dream come true for me. It’s hard to think about what I do as “work”. I get paid to do the most amazing things and to think about ways that our company can make the world a better place. Don’t get me wrong, I do work pretty hard. It’s just that I don’t usually notice because I’m having a good time.

At Virgin Voyages, we’re creating something really special and I’m surrounded by the most creative, inspiring group of people. It’s hard not to be excited about anything I do in that environment. I would say the things that have helped me most in my career is a never-ending desire to learn, genuinely caring about the people involved with our business, always delivering on commitments, being respectful and a willingness to do whatever needs to be done without hesitation. Oh, and coffee, that helps a lot with focus and energy!

What are your hobbies?

I read and research a lot. More articles and historical info than novels … most everything online. I like to start my day with time to read (and drink coffee). I love learning new things and I like to understand a variety of viewpoints. Obviously, I love to travel and I do as much of that as I can. I’m interested in languages. I speak Spanish fairly well and know bits of Italian and French that I’ve picked up through travel. I find that people genuinely appreciate an attempt to speak to them in their language even if it isn’t perfect. I also enjoy trying local food and drinks wherever I am … always looking for a great restaurant.

Name one or more things on your bucket list.

Well, I think I’ve got the career and travel things covered. And I’ve met Richard Branson. So I guess the only thing left is an epic love story.

What would you say to someone who is thinking about taking their first cruise?

I would say take a voyage instead. 🙂

Stacy Shaw Virgin Voyages

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5 comments

  1. Hi Flavia Thank you for the new blog. Stacy has a great job but it must be very hard work. I know what she means about Kenya and I know she will like Cape Town. I think she is going on the Garden Run which goes from Cape Town to Joburg. It is something very well worth doing. A very good interview and interesting Well done.

  2. I worked with stacy when she was only knicknamed ” Big Bucks”taking “boatloads” of jumbo stonecrabs on a voyage out of the kitchen.Now with her new title as “Bigger Bucks” she will definitely deliver a quality product unmatched by the other cruise lines.I wish i can travel like her!

    1. Hi Mike, Thank you for your comments. I wish I had known about the nickname before I wrote the article 🙂 Can you elaborate on that story? It sounds interesting. – Flavia

  3. I’ll let stacy fill you in in on how she earned the knickname “Big Bucks” Flavia!LOL By the way,ask her how her Beef Wellington tastes.I hear its divine!

  4. Hi Stacy, would definitely suggest you visit the Elephant Whisperer park near Johannesburg if you’re anywhere near as if you’re as much as a great animal lover as I am, you’d love it!

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