Details of Partnership With P&O Cruises and Gary Barlow

Gary Barlow announces his Role With P&O Cruises




British singer, songwriter, producer and musician Gary Barlow is to make his debut role as musical director of The 710 Club on contemporary new P&O Cruises flagship, Iona.

Member of one of the biggest groups in British music history Take That, is set to make Iona’s intimate music bar the most exciting live music venue at sea. The atmospheric late-night music venue will showcase an eclectic range of performances. In keeping with P&O Cruises traditions, the shows will be curated to appeal to British music lovers. Up-and-coming musicians will get a chance to play, which could give them their lucky break.

Naming Ceremony Performance

Gary’s role with P&O Cruises will also see him performing at Iona’s naming celebration which kicks off IonaFest, the UK’s most exciting new floating festival which is a seven-night cruise to the Norwegian Fjords from Southampton on July 4, 2020.

P&O Cruises president, Paul Ludlow, said: “We are immensely proud to have someone of Gary’s stature and talent working with us as the brand ambassador. Gary’s impressive career speaks for itself and he will bring his vision and personality to our new The 710 Club; from guiding the resident band, selecting future performers and playlists and even shaping the interiors and signature cocktails.

“We’re excited that our guests can be a part of it and they will have the opportunity to watch Gary light up Iona’s theatre for some extraordinary performances in dazzling surroundings. This collaboration highlights our commitment to providing world-class entertainment on Iona that places music firmly at its heart.”

Gary Barlow with his feet on a piano
Image: P&O Cruises. Gary Barlow is to make his debut role as musical director of The 710 Club on contemporary new P&O Cruises flagship, Iona.

Gary Barlow added: “I want The 710 Club to be a celebration of great music and great talent. As its musical director, I want to give a unique experience for people who love music as much as I do.”

“Music has been such a massive part of my life – and taken me on so many journeys and adventures. I’m hoping to pass this on to all the guests in my club.”

Cruises With Gary Barlow

Gary will also join guests on two Iona holidays in 2020 for exclusive performances;*

  • Iona G018 departing Southampton on 29 August for the Norwegian Fjords
  • Iona G025 departing Southampton on 31 October for Spain and Portugal

*Tickets for the performances are limited. They will go on sale prior to the holiday, on a first-come, first-served basis. The cost will be £25 per person with a maximum of 4 tickets per holiday booking. All proceeds from ticket sales will be donated to two charities; Child Bereavement UK and Teenage Cancer Trust.

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