Virgin Voyages Keel Getting Laid in Genoa

Virgin Voyages Keel Laying Coin





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After a month long countdown to the #ShipTease, I still can’t believe the day I had at the keel laying ceremony with Virgin Voyages. Thank goodness I invested my time and money in going to the event. Now I feel I have a much clearer picture of the vision intended for the new cruise line.

Somehow I ended up in a VIP group hosted by Stacy Shaw, Vice President of Sales and Business Development. We were taken to a conference room at the Fincantieri offices. CEO and President of Virgin Voyages, Tom McAlpin greeted us and asked us if we wanted a glass of champagne. Silly question. With that the sliding doors rolled apart. There stood Sir Richard donning an officers jacket, wheeling a trolley loaded with champagne on ice. What a wonderful surprise!

Sir Richard Branson serving champagne to Travel Agents at the Fincantieri shipyard in Genoa
Sir Richard Branson serves champagne to Travel Partners at the Fincantieri shipyard in Genoa, to celebrate the keel getting laid in Genoa.

Working With Travel Agents

There has been much speculation as to whether Virgin Voyages will be working with Travel Partners on this, and although nothing has been announced, Sir Richard did say that he had been told by Tom that the group in the room (apart from me) were very important and that he had to make a good impression. With that, he got down on his knees and pretended to kiss the feet of one of the guests. Take from that what you will, but why spend all that money on flying people from the US over to Genoa, putting them up in a five star hotel and plying them with champagne, if you have no intention of working with them?

Over 18’s Only

So the next big thing that has everyone talking, is the over 18 policy. Although it has been reported as adult only, Virgin Voyages is keen to use the term Adult By Design. Why? Because the term “adult only” conjures up the image of a strip club, and that could not be further from the vision of a holistic, sophisticated, sanctuary at sea that offers a place for rejuvenation, relaxation and exploration.

It’s understandable that some people may feel a bit disappointed that they can’t take their kids onboard. I felt the same at first. When I travel for pleasure I take my 4 year old son with me. An over 18 policy makes it challenging for me to go on one. But then when I started to imagine the reality of a cruise with no kids onboard, it made me think that actually I would LOVE the option to go on a cruise without kids. If I can’t do it now, then it will be something to look forward to, but think of all those people who CAN go.

In fact this morning I saw comments in a Facebook fan group for one of the major cruise lines, where people were saying they thought it was a great idea, and wished the cruise line they were “loyal” to, would do the same. Virgin said they had taken the decision based on customer feedback, so clearly there is a demand for it. Whether those people are existing cruisers or existing Virgin Holidays customers, I don’t know, but either way they are definitely onto something.

Does It Look Like A Ship?

Well did the first car look like a horse and cart? This is NOT a cruise ship. Forget everything you/we know of cruising as it is today. Virgin Voyages’ First Ladyship is more of a mega super yacht with it’s smoked glass and silvery-grey hull. The cruise line are also declaring their commitment to the happiness of their crew, with better accommodation than any other cruise ship. I wonder if they will include gratuities in their fares (ooh don’t mention gratuities!)

Clime Onboard A Cleaner Ship

I want to talk about how these ships are going to be so much more energy efficient than ships out there at the moment. I want to tell you how the Swedish company Climeon have found a way to make these ships save masses of CO2. All I know is that they have discovered a way to turn waste hot water into energy and that it may be a good time to buy shares in Climeon. This video will give you a better idea of what they have designed.

What A Night!

To those of you that follow my blog you will know that this event was my first official press gig. That could be a problem because I don’t think there is likely to be anything like this again, well at least for another year, and I will probably be banned from that one after they see my video.

All I want to say is, what a way to start! I hope you have enjoyed reading about it and that you will take a look at the video I have put together in an attempt to capture the vibe.

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