Sister ships get Royal Treatment
Azamara President and CEO Larry Pimentel tells USA TODAY , “By April of next year we will have two ships that essentially are brand new.”
Pimentel says “the new design is the handiwork of the team responsible for new ship building at Azamara’s parent company, Royal Caribbean Cruises who are known for some of the best designs in the cruise business.”
Azamara remain tight-lipped about the details of the enhancements but have released some of the artists drawings. This shows that these major upgrades will certainly add the modern, contemporary and brighter feel the cruise line are aiming for.
“As we continue to evolve our destination immersive offerings, we also want to ensure our onboard experience is modernized to meet guests’ every need,” said Pimentel.
“We can’t wait for our ships to come out of dry dock, as these major upgrades are going to have an instant impact on our guests’ experience. Each corner of the ships will have a new look and feel, setting a brighter, more contemporary ambiance. While the new venues will bring guests fresh experiences. We’re also investing in new onboard innovations and paid close attention to the smallest of details. We really are redefining our onboard experience in every way.”
A Runaway Success Story
I asked Richard Twynam, Managing Director UK and Ireland, a few questions about the plans for Azamara Quest and Journey.
Q.Why have you decided to invest in a major refit for both ships?
A. “Azamara Club Cruises is a runaway success story, and guests love our Destination Immersion concept and informal Club atmosphere on board. This success has justified this investment from the board.”
Q. Are you looking to appeal to a different demographic?
A. “Not necessarily, as we have over a 50% repeat guest rate. But I am confident that many guests who would normally travel on other cruise lines will want to experience Reimagined Azamara.”
Q. What changes will guests see onboard?
A. “Every single part of the ship from aft to the bow will be upgraded, from every state room, to restaurants and the spa, watch this space as we share more and more detail over the coming weeks.”
Mr and Mrs Evans from Cheshire, have recently returned from their Panama Canal cruise on the Azamara Journey. I asked what they thought about the announcement.
“Delighted to hear of the refit plans. We thought the itinerary for our last cruise was excellent and exceeded our expectations. An improvement in the quality of the onboard experience will only add to the appeal. We think Azamara continues to offer excellent value for money.”
Dry Dock Schedule
Azamara Journey – Bahamas January 2016
Azamara Quest – Singapore April 2015