“I have never been on a cruise, and never wanted to – they sound stuffy and dull. “But I would love to go on a Voyage – they sound adventurous, exciting and glamorous.” Richard Branson
We are just days away from the Virgin Voyages Keel Laying Ceremony. Taking place at the Fincantieri Shipyard in Genoa, Richard Branson has promised to reveal more about the new cruise line.
The daily countdown to the event, branded #ShipTease has reminded the social media world how the Virgin Group do things differently. Richard Branson is the peoples’ person and rather than sit behind a desk giving corporate interviews about the direction of the brand, he chooses to re-enact the famous scene from Rocky, by running up the the 72 stone steps of the Philadelphia Museum of Art.
Not bad for a man of 67, but then again that’s nothing considering an example of a Richard Branson family holiday is an eight day mountain hike starting at the Matterhorn in Switzerland, then cycling 100 miles a day through the mountains from the northern most point of Italy to the southern most point. From there, swimming to Sicily, followed by another bike ride, and a marathon which would take them to the top of Mount Etna. This family are certainly not afraid of taking on a challenge!
The World’s Most Gorgeous Ship
Richard Branson has dreamt of starting a cruise line since he was 27 years old, and now he’s making it a reality. Virgin Voyages have placed an order for three mid sized cruise ships, which ties in nicely with the brands’ vision about being the best rather than the biggest.
Although Virgin Voyages have remained tight lipped on ship renderings, let’s see what we can imagine based on the experiences the cruise line have promised to deliver so far;
- To build a bold new cruise line
- The World’s most gorgeous ships with irresistible style
- It’s all about you, the sailor
- Far from ordinary
- Mission to bring “true sea change” to cruising
- Ports offering “unique and very sociable experiences”
- Commitment to launch one of the cleanest fleets at sea
- Celebrate curiosity not force you to follow one itinerary
- Sailing beyond the World thats known on the ship of things to come
- The Creative Collective, a unique team of Designers and Architects known for creating trends not following them
Don’t Miss The #ShipTease
There was such high demand for people to attend the Keel Laying Ceremony in Genoa, that Virgin Voyages were unable to cover travelling expenses. That has prevented a lot of people from going, but I will be there. I have scraped everything together to fund this trip as I believe that it will be a truly memorable occasion. I live and breathe the cruise industry, but my own personal values match that of the Virgin brand, free spirited, customer focused, honest, fun and to be the best. So for these two to come together, makes me really excited for the future of cruising.
For those not going in person, it will be live streamed from 1900 GMT on their Facebook page
You can also follow any of my social media channels for photos and news from the evening.
Don’t know what a Keel Laying Ceremony Is? Click here to find out.