ROYAL CARIBBEAN NEWS
Royal Caribbean International has designed and built a first-of-its-kind tool that transforms holidaymakers’ most memorable photos into an original, shareable soundtrack, with a video to match.
SoundSeeker is the latest technological advancement Royal Caribbean have introduced. With a legacy of nearly 50 years of innovation, the cruise line has pioneered many technological “firsts.” These include: VOOM, the fastest internet at sea; Virtual balconies, giving interior rooms a view; a mobile app that boasts smart features like expedited arrival and X-ray vision into behind-the-scenes areas of the ship, such as the navigational bridge; RFID technology, cocktails served by robots at the Bionic Bar and SeaSeeker, a custom-engineered scuba mask for Snapchat Spectacles.
Royal Caribbean teamed up with experts from Berklee College of Music (Boston, USA), Unit 9 (London) and Plan 8 (Stockholm). The innovative tool is specifically designed to use machine learning to seamlessly create original soundtracks based on the content of each photograph.
Users can upload three photos of their choice, and the AI analyses them based on colour, landscape, backdrop, emotion, body language and facial expression. SoundSeeker then turns them into a shareable and one-of-a kind soundtrack – virtually DJing life’s most brag-worthy moments. Fans can follow along on Royal Caribbean’s social channels, and by searching #SoundSeeker.
The Technical Bit
SoundSeeker uses machine learning, an artificial intelligence technique that enables computers to simulate human intelligence and make decisions on their own without explicit instructions. The learning process entailed more than 600 hours in which Royal Caribbean and a team of musicians and technologists reviewed hundreds of music tracks along with 10,000 photos, matching each of the 2.5 million combinations to one of 10 moods.
The AI in SoundSeeker uses Google Cloud Vision to identify objects, facial expressions and colours in a user’s photo by referencing the roadmap developed by the leaders in music theory at Berklee. SoundSeeker then finds the musical elements corresponding to each mood in the photo to compose a genuinely distinct audio and visual photo album. The Royal Caribbean tool is equipped to generate over one million unique tracks, based on custom base tracks, composed exclusively for the cruise line. The customised tracks take inspiration from a wide variety of music, including 90s hip-hop, rock, modern and electronic dance music.
Berklee leveraged music theory to create a roadmap for the tool that helps determine the musical pairing to photos, accounting for pitch, tempo and instrumental combinations, among others. The contributors from Berklee’s Institute for Creative Entrepreneurship (BerkleeICE) – an on-campus initiative that promotes entrepreneurialism in part by engaging Berklee students and faculty with emerging creative technologies – included Electronic Production and Design Chair Michael Bierylo, associate professors Ben Hogue and Michael Sweet, and assistant professor Jean-Luc Cohen.
“We were excited to work with Royal Caribbean International on this new technological innovation, and in the process, redefine what creative collaboration means,” said Panos A. Panay, Berklee vice president for Innovation and Strategy and managing director of BerkleeICE. “The work of BerkleeICE expands our students’ definition of what can be accomplished with music education by pushing the boundaries of creative expression utilising technology. By harnessing AI to develop customised soundtracks for treasured memories, together, we have created a new way for people to share their experiences with one another.”
Give It A Go
I have played around with Soundseeker and here is my favourite video.